Ghana Artist Finds New Market for Hand-Painted Movie Posters
2022-03-02
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1There is a long tradition in the African nation of Ghana of local artists painting movie posters to advertise films.
2But as interest in local movie theaters continues to drop, Daniel Anum Jasper has found success selling his posters in other countries.
3Jasper recently spoke with reporters from Reuters from his studio workspace in Accra.
4He presented one of his current works, showing actor Paul Newman holding a pair of guns in a poster for the 1969 movie Butch Cassidy and the Sundance Kid.
5He also showed unfinished paintings that included actors John Travolta and Bruce Lee.
6Jasper was one of the country's first movie poster designers and has been doing the job for 30 years.
7From the late 1970s through the 1990s, Ghana developed a tradition of advertising films with colorful and descriptive hand-painted posters.
8During that period, local movie theaters were extremely popular throughout the country.
9Artists competed over who could bring in the most people with their imaginative -- and often violent -- designs.
10But over the years, the market for Jasper's work has greatly changed.
11With the rise of the internet, Ghana's independent theaters began to disappear.
12"People are no longer interested in going out to watch a movie when it can be watched from the comfort of their phones," Jasper said.
13"But there is a growing interest in owning these hand-painted posters internationally," he added.
14"Now they hang them in private rooms or show them in exhibitions."
15One market where Jasper's work has gained appeal is the United States,
16where the posters are valued as unusual representations of a specific period in African art.
17Westerns and action movies were traditionally popular, as were Bollywood and Chinese films.
18Many of the posters included supernatural elements and extreme violence even if the films had none.
19And physical details of the actors were often exaggerated.
20Joseph Oduro-Frimpong is a pop culture expert and professor at Ghana's Ashesi University.
21He has been collecting movie posters for years and owns several of Jasper's paintings.
22He plans to show his posters at the Centre for African Popular Culture when it opens at the university later this year.
23He said he hopes people will realize the historical importance of the posters.
24"Of course there is an esthetic value to the posters -- how crazy it is and all of that," Oduro-Frimpong said.
25"But we use them to have a conversation with students."
26"We tell them not to think about what they're seeing now... (but) to think of these art forms as symbols of history that can tell their own stories."
27I'm Bryan Lynn.
1There is a long tradition in the African nation of Ghana of local artists painting movie posters to advertise films. 2But as interest in local movie theaters continues to drop, Daniel Anum Jasper has found success selling his posters in other countries. 3Jasper recently spoke with reporters from Reuters from his studio workspace in Accra. He presented one of his current works, showing actor Paul Newman holding a pair of guns in a poster for the 1969 movie Butch Cassidy and the Sundance Kid. 4He also showed unfinished paintings that included actors John Travolta and Bruce Lee. 5Jasper was one of the country's first movie poster designers and has been doing the job for 30 years. From the late 1970s through the 1990s, Ghana developed a tradition of advertising films with colorful and descriptive hand-painted posters. 6During that period, local movie theaters were extremely popular throughout the country. Artists competed over who could bring in the most people with their imaginative -- and often violent -- designs. 7But over the years, the market for Jasper's work has greatly changed. With the rise of the internet, Ghana's independent theaters began to disappear. 8"People are no longer interested in going out to watch a movie when it can be watched from the comfort of their phones," Jasper said. "But there is a growing interest in owning these hand-painted posters internationally," he added. "Now they hang them in private rooms or show them in exhibitions." 9One market where Jasper's work has gained appeal is the United States, where the posters are valued as unusual representations of a specific period in African art. 10Westerns and action movies were traditionally popular, as were Bollywood and Chinese films. Many of the posters included supernatural elements and extreme violence even if the films had none. And physical details of the actors were often exaggerated. 11Joseph Oduro-Frimpong is a pop culture expert and professor at Ghana's Ashesi University. He has been collecting movie posters for years and owns several of Jasper's paintings. 12He plans to show his posters at the Centre for African Popular Culture when it opens at the university later this year. He said he hopes people will realize the historical importance of the posters. 13"Of course there is an esthetic value to the posters -- how crazy it is and all of that," Oduro-Frimpong said. "But we use them to have a conversation with students." 14"We tell them not to think about what they're seeing now... (but) to think of these art forms as symbols of history that can tell their own stories." 15I'm Bryan Lynn. 16Reuters reported this story. Bryan Lynn adapted the report for VOA Learning English. We want to hear from you. Write to us in the Comments section, and visit our Facebook page. 17_____________________________________________________ 18Words in This Story 19poster - n. a large printed picture or advertisement that is placed on the wall 20exhibition - n. an event at which objects such as paintings are shown to the public 21supernatural - adj. things that cannot be explained by our knowledge of science or nature 22exaggerate - v. to make something seem larger, better or worse than it actually is 23esthetic - n. relating to beauty and the way something looks 24symbol - n. a sign or object that is used to represent something